NeuroSelling®
Jeff Bloomfield, Braintrust founder and CEO, and the author of NeuroSelling®, shares his unique blend of science and story as he shows you how to master your customer conversations using the latest scientific research in the biology, psychology, and physiology of the ‘buying brain’.
Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling® to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company’s rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position.
"This book delves into the science of making personal connection and was a real eye opener for me. Information in this book is priceless. Strongly recommend!"
M. Taylor
NeuroCoaching®
With the constant evolution of technology, leadership and coaching methods are also changing. Amidst all the distractions, one constant remains: the crucial need for building strong internal relationships through purposeful coaching conversations that lead to lasting high performance.
NeuroCoaching® presents a synthesis of 30 years of practical experience, extensive research, and implementation. The book covers the intersection of neuroscience, behavioral psychology, the power of a shared vision, the art of situation-specific conversations, and the elements that contribute to a positive coaching climate
"NeuroCoaching® took us from a good company to a great leadership organization. Thanks to the Braintrust team."
Tres J.