NeuroSelling® 2.0
NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.
In this revised edition, you’ll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You’ll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.
NeuroSelling 2.0 isn’t just an update—it’s a complete reimagining of what’s possible when you truly align your sales approach with how the human brain actually makes decisions.
"This book delves into the science of making personal connection and was a real eye opener for me. Information in this book is priceless. Strongly recommend!"
M. Taylor
NeuroCoaching®
Communication impact is at the heart of every great coaching conversation. Yet across industries, engagement continues to decline, turnover is skyrocketing, and leaders struggle to communicate with clarity and purpose. Every year brings a new wave of leadership books, yet little seems to change. Why?
NeuroCoaching® offers a powerful alternative.
Rooted in neuroscience, emotional intelligence, behavioral psychology, and decades of real-world coaching practice, this book introduces a proven framework for transformational leadership communication. Developed by Dan Docherty, PhD, and Jeff Bloomfield, NeuroCoaching distills world-class research and thousands of hours of coaching into a clear and compelling road map for leaders at every level.
This is not a self-help book. It’s a journey-based guide to mastering the moments that matter through conversations that build trust, elevate performance, and create lasting impact.
Whether you’re leading a small team or an entire organization, this book will help you turn insight into action and build a culture where communication fuels connection and performance.
If you’re ready to stop managing and start coaching with purpose, NeuroCoaching will show you how to move from theory to activation, one conversation at a time.
"NeuroCoaching® took us from a good company to a great leadership organization. Thanks to the Braintrust team."
Tres J.
The Same Training Programs Used by Some of the World’s Largest Companies - Now Accessible To Small Sales Teams
