We Have Increasing Sales Performance Down To A Science
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, you’re losing market share to well-trained competitors, you’re missing revenue opportunities due to a lack of cross-selling or upselling, or you’re experiencing other headwinds.
You want your prospects to change and choose you, but if you don’t change how your team sells to them, your revenue numbers won’t change either.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Your Sales team Is Fighting An Uphill Battle
- 72% of B2B sales deals end in "No" or "No Decision"
- 87% of clients feel salespeople do not comprehend their wants
- Less than 33% of salespeople are viewed as trustworthy
The good news? That problem’s been solved with neuroscience.
We’ve identified the required selling behaviors that shorten sales cycles, drive top line revenue, and create a culture of top performers.
Access The Same Programs Used By Some Of The Largest companies In The World - Now Accessible To Small Sales Teams
The Scientifically-Proven Way To Increase Sales? Yeah, We Wrote The Book On It.
For over a decade, Braintrust has been the go-to sales training company ranging from small businesses to enterprise organizations. Our programs are rooted in neuroscience and behavioral psychology designed to develop consistent communication habits that drive performance.
Jeff Bloomfield, Braintrust founder and CEO, is the author of NeuroSelling®, which has been taught throughout the world, and utilized by hundreds of thousands of sales professionals, managers, and leaders.
"This book delves into the science of making personal connection and was a real eye opener for me. Information in this book is priceless. Strongly recommend!"
M. Taylor
Sales Training Programs
Programs For Every Sales Headwind
Custom Programs
- Facing a headwind not listed here? No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve. Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
- When sales teams repeatedly fall short of targets, leaders apply our program to help reps refine their prospecting, qualification, and closing skills to reliably improve win rates.
Inconsistent or Underdeveloped Sales Process
- Sales processes that vary wildly from rep to rep make it difficult to predict outcomes, replicate success, and measure performance. Training ensures a standardized, repeatable methodology and best practices across the team.
Low Win Rates or Poor Conversion at Key Stages
- If a team regularly loses deals or stalls out at certain stages (like demos, presentations, or negotiations), specialized training can address those specific skills—improving objection handling, strengthening value propositions, and honing negotiation tactics.
Inconsistent Messaging and Positioning
- When reps pitch a product or service inconsistently, prospects receive mixed signals about value and brand. Training that focuses on unified messaging and compelling storytelling ensures reps speak with a cohesive voice and communicate clear value.
Insufficient Pipeline Generation
- Generating enough high-quality leads and opportunities is a frequent pain point. Sales leaders come to us to train and give reps better prospecting techniques, social selling strategies, and relationship-building skills to fill and maintain a healthy pipeline.
Effective Manager Coaching and Ongoing Development
- Sometimes frontline managers and team leads don’t have the tools or frameworks for continuous coaching. Our program includes manager training for coaching, feedback, and skill reinforcement.
Low Adoption of Sales Tools and CRM
- Many companies invest in advanced CRM systems and sales enablement platforms, but if the team doesn’t know how to use them effectively, the organization doesn’t see the ROI. Our training ensures reps consistently leverage the right tools and data for better pipeline management and forecasting.
Long Ramp-Up Times for New Hires
- A lengthy on-boarding process or high new-rep turnover is costly. Sales leaders pull us in to develop a comprehensive, structured training program that accelerates new reps’ path to full productivity and consistent performance.
Delivery options
You Decide How You Want Us To Deliver Our Award Winning Sales Training
Self-Paced Online Learning
- Access our entire sales program via our Braintrust Academy. Get data, feedback, and Insights From Our Team Along The Way.
Self-Paced With Braintrust Coaches
- Pair Our Online Traning With Recurring Coaching Sessions From Our Braintrust Sales Coaches.
On-Site Team Training
- We'll Come On-Site And Train Your Team Via A Series Of Specific Program Workshops.
Plans For Every Team
Our program combines structured, self-paced training along with recurring meetings with our Braintrust Sales Training Coaches.
For 3 -10 Team Members
$300 Per Person, Per Month
- Customized and branded Academy with your Company logo, images, and colors
- Access to the full digital courses of NeuroSelling® and NeuroCoaching™. Each is taught by their creators, Jeff Bloomfield and Dr. Dan Docherty.
- Hours of additional courses including Removing Barriers to Buy, Mastering the Virtual Customer Conversation, Emotional Intelligence, and much more
- 60-min Coaching Call With The Manager And team 2x/Month For Months 1-6
- 60-min Monthly Reinforcement Call With The Manager For Months 7-12
- Access to our AI Sales Platform where you can confidently run mock sales calls while receiving real-time feedback on every phase of your sales process, from opening conversations to closing deals.
- Monthly meeting with Academy Director to review reporting metrics and progress with the program
- Access to Our Customized AI Coaching Tool where You And Your Team can practice your skills against real personas you sell to
- Assign up to Three Managers to access all user reporting for the entire team (Program Dependent)
- Work with our Development Team and add your own content to your personalized Academy
- Dedicated Braintrust Customer Service Team Via Email
- All Sales Team Members Receive a Digital Copy of NeuroSelling® the book
For 11+ Team Members
Contact Us For Pricing
- Customized and branded Academy with your Company logo, images, and colors
- Access to the full digital courses of NeuroSelling® and NeuroCoaching™. Each is taught by their creators, Jeff Bloomfield and Dr. Dan Docherty.
- Hours of additional courses including Removing Barriers to Buy, Mastering the Virtual Customer Conversation, Emotional Intelligence, and much more
- 60-min Coaching Call With The Manager And team 2x/Month For Months 1-6
- 60-min Monthly Reinforcement Call With The Manager For Months 7-12
- Access to our AI Sales Platform where you can confidently run mock sales calls while receiving real-time feedback on every phase of your sales process, from opening conversations to closing deals.
- Monthly meeting with Academy Director to review reporting metrics and progress with the program
- Access to Our Customized AI Coaching Tool where You And Your Team can practice your skills against real personas you sell to
- Assign up to Three Managers to access all user reporting for the entire team (Program Dependent)
- Work with our Development Team and add your own content to your personalized Academy
- Dedicated Braintrust Customer Service Team Via Email
- All Sales Team Members Receive a Digital Copy of NeuroSelling® the book
Let's Talk Sales Team Training
Have a question about our sales team training programs?
Get in touch with a member of our team for a 30-minute introduction call.
During this call, we’ll learn more about your business and share our initial thoughts on how we can help.
As a special thank you for scheduling your first call, we’ll also send you a complimentary paperback copy of our best-selling book, NeuroSelling®.