ROI-Driven, Habit-Focused, Evidence-Based
Sales Performance for Small Businesses

Sales Training That Actually Moves the Needle.

Tied to revenue, not attendance: Every program is designed around pipeline health, close rates, and revenue impact — not “training completed".
Skills that actually stick: We focus on habit formation and daily behaviors so your team sells better long after training ends.
Built on science, not sales folklore: Our approach is grounded in behavioral science and real-world data — not personality-based or hype-driven tactics.

Steve L. - CRO

The Same Training Programs Used by Some of the World’s Largest Companies - Now Accessible To Small Sales Teams

You’ve probably invested significant resources into sales enablement tools and tech

You’ve likely even committed to a sales “methodology” or process (of which most sellers rarely follow) but as it turns out, these aren’t the reasons salespeople get stuck and buyers return to status quo.

The #1 reason? How they actually communicate.

For more than two decades, we’ve studied the neuroscience and behavioral psychology of decision-making. We now know which areas of the brain drive trust, which trigger resistance to change, and which create urgency to act.

What if your salespeople not only understood how buyers decide, but had the communication habits to intentionally activate those responses in every customer conversation?

Welcome To NeuroSelling®

NeuroSelling® is our flagship end-to-end sales training program designed to drive revenue, increase sales performance, and ensure an ROI for our clients.

Phase 1:

Teach

We teach your team the neuroscience of the buying brain so they understand how buyers think, feel, and make decisions in real conversations.

Your team learns what information buyers need, why order and timing matter, and how to see the deal through the buyer’s eyes—creating a shared understanding of how buying actually works.

Phase 2:

Train

We train your team to apply that understanding in real conversations by delivering the right information, in the right order, and at the right time.

Using your buyers, your stories, and your messaging, we turn insight into execution through guided practice that builds confidence and consistency.

Phase 3:

Transform

We transform training into lasting behavior through coaching, reinforcement, and AI-powered simulation tools.

With feedback loops, simulations, and reinforcement plans, new communication behaviors become habits that stick—especially under pressure.

Companies Trained

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Salespeople Upskilled

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Don't Take Our Word For It

It’s time for a proven, neuroscience-supported sales methodology.

"It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging®, NeuroSelling®, and NeuroCoaching® for the second half of the year."

"If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams."

"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."

"I wanted to let you know how much everyone kept talking about Braintrust after you guys left and it was very exciting to see the field teams already talking about how to work in what they learned into their daily practice."

"I received unsolicited positive feedback from three of my team members already (in just the last 10 min). "profound" and "transformational" are some of the descriptions. Thanks and looking forward to the next session."

Let's Talk

We’ve helped hundreds of companies and thousands of salespeople overcome challenges around sales performance. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.